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Delivery Settings

Campaign delivery settings allow you to manage how much traffic - such as Impressions, Ad Requests, and Ad Opportunities - a specific demand campaign receives. These limits apply to inventory mapped to the campaign.

 

Timezone Notice: All daily limits are calculated based on the EST (GMT-5) timezone.

QPS (Queries Per Second)

The QPS limit controls the number of ad requests sent to the campaign per second from bidders in the waterfall.

  • The minimum QPS that can be set per campaign is 100.

  • We strongly recommend combining QPS with other limits (e.g., hourly or daily Ad Request caps), as it's challenging to regulate traffic at the per-second level alone.

Daily Revenue Cap

The Daily Revenue Cap allows you to define the maximum revenue that a particular demand campaign can generate within a 24-hour period.

Volume Limits

You can set limits for the following metrics:

  • Ad Requests
  • Ad Opportunities
  • Impressions
  • Revenue

Each of these can be capped on:

  • An hourly basis
  • A daily basis (defined as a rolling 24-hour period)

Frequency Cap

The Frequency Cap allows you to limit how many times a user can be exposed to a specific campaign over a defined period, helping to prevent ad fatigue and improve user experience.

The configuration options include:

  • By – defines how the user is identified for frequency control:

    • IDFA – limits based on the Identifier for Advertisers (typically used on iOS devices).

    • IP – limits based on the user’s IP address.

    • IDFA & IP – both conditions must be met; frequency will be capped only if both IDFA and IP match.

  • Impressions – the number of impressions allowed per user within the selected time frame.
    For example, setting this to 1,000 means each user (based on the chosen identifier) can receive up to 1,000 impressions.

  • Per – defines how many impressions are allowed per unit of time.

  • Time period – the duration over which the cap applies:
    Options include MINUTE, HOUR, DAY, and WEEK.

You can configure multiple frequency caps for more granular control. For instance, "1 impression per hour" combined with "3 per day".