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Creating a Campaign

Creating a campaign is straightforward. Follow the steps below to configure your campaign and target your desired audience.

 

Step 1: Navigate to Campaign Settings

  1. Go to the Advertisers section.

  2. Select an advertiser and click + New Campaign.

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Step 2: Configure Basic Settings

In the Basic Settings tab, complete the following:

  • Campaign Name: Enter a unique name for your campaign.

  • Integration Type: Choose the appropriate type:

    • Tag Based: For static ad tags

    • Open RTB: For real-time bidding integrations

    • Direct Demand or Prebid Server: Based on your setup

    • Json for DOOH

  • Tag Type: Select the ad type (e.g., VAST, VPAID, or MRAID).

  • Pricing: Set the CPM (Cost per Mille) for the campaign.

  • Flighting: Configure start and end dates, or select Run Indefinitely to keep it active.

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Step 3: Scoring and Optimization

(Contact your account representative to activate this feature)

  • Scoring Services:

    • Enable Protected Media (Post-bid or Pre-bid) for ad quality scoring.

    • Set a Traffic Score threshold to filter inventory.

  • Optimization Tool (Optional):

    • Toggle Request Optimization to improve campaign performance.

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Step 4: Advanced Settings

Expand the Advanced Settings tab to configure delivery, targeting, and filters:

  • Delivery Caps:
    Set limits for impressions, ad requests, and revenue on a daily or hourly basis.

  • Frequency Cap:
    Add a cap to limit the number of times an ad is shown to a user.
    Options include IDFA, IP, or IDFA & IP.

  • Filters:
    Block or allow specific domain lists, bundle IDs, or countries.
    Customize player size and device types.

Step 5: Targeting

Add targeting criteria to narrow down your audience:

  • Select parameters like Content Language, Channel Name, Device Type, or Geography.

  • Use advanced filters to include or exclude specific attributes.

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Step 6: Advanced Targeting and Filters

Expand the Targeting section to configure additional options. Use these tools to refine your audience:

  • Domain Lists:
    Choose to Allow or Block specific domain lists.
    Use Create List or Upload from CSV to manage them.

  • Additional Domains:
    Manually add domains, separated by commas.

  • Bundle ID Lists:
    Allow or block specific app bundles.
    Use Create List or Upload from CSV to define bundle IDs.

  • Countries Filter:
    Set the type to Allow or Block and select specific countries.

  • Player Size:
    Choose to Allow or Block specific sizes.
    Use the Add new size option as needed.

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Step 7: Optimization Tool

  • Toggle Request Optimization to enable automated improvements for campaign performance.

  • Add any additional settings for third-party trackers, if required.

 

Step 8: Review and Save the Campaign

  • Double-check all settings in both the Basic and Advanced sections.

  • Click the Create button to finalize and save the campaign.

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Tips for Success

  • Use frequency caps and targeting effectively to balance reach and relevance.

  • Enable Scoring Services to maintain ad quality. (Reach out to your rep for pricing.)

  • Regularly monitor performance in the reporting section to optimize delivery.